Investors warm up to online website builder Wix.com

New York

AFTER months of getting the brush off from investors, it seems Wix.com Ltd is finally getting some love.

The Tel Aviv-based company, which provides free online tools to build websites, has rallied 16 per cent in the past month, rebounding from an 11-month low in September. It rose 4.8 per cent last week after reporting a record 140,000 new paying subscribers in the third quarter.

Wix, which has yet to turn a profit since going public two years ago, hired former quarterback Brett Favre and rapper Macklemore to attract more users to its web tools. Even with JPMorgan Chase & Co defending the splurge as a motor for growth, jittery investo…