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Lazada ready to take on Singapore in Q2

Parent Rocket Internet hopes to dominate online buying in S-E Asia, reports VICTORIA HO

Mr Bittner: 'The prize is the growing middle class in South-east Asia that is ready to buy goods online.'

LAZADA, an e-commerce company, is opening in Singapore in the second quarter of this year, getting a headstart here over Western online retailers such as The e-commerce player is parent company Rocket Internet's attempt to dominate the online buying scene in South-east Asia.


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