Parent Rocket Internet hopes to dominate online buying in S-E Asia, reports VICTORIA HO
Mon, Sep 15, 2014 - 12:09 PM
Mr Bittner: 'The prize is the growing middle class in South-east Asia that is ready to buy goods online.'
LAZADA, an e-commerce company, is opening in Singapore in the second quarter of this year, getting a headstart here over Western online retailers such as Amazon.com. The e-commerce player is parent company Rocket Internet's attempt to dominate the online buying scene in South-east Asia.