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Microsoft to introduce ad-blocker in Edge web browser: ZDNet

[SAN FRANCISCO] Microsoft Corp is planning to introduce an in-built ad blocker into the next version of the Microsoft Edge web browser, tech website ZDNet reported, citing a slide from the company's developer conference on Wednesday.

Microsoft Edge replaced Internet Explorer as the default browser in Windows 10. The move follows Opera's announcement this month that it was introducing ad-blocking features directly into its desktop computer browser.

Faster-loading web pages, increased privacy and security and less intrusive web browsing are the key reasons for the growing demand for ad-blockers. However, their growing popularity is cutting into the growth of online advertising sales.

Microsoft could not immediately be reached for comment.


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