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Shift to digital can lead to significant payoff: Deloitte

But it says businesses using a variety of digital channels risk creating inconsistent customer experiences

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The use of sales channels such as social media, apps, websites and other digital tools for sales is expected to grow, said the report.


BUSINESSES in the Asia-Pacific that "shift to digital" can expect to enjoy a significant boost to revenue, a Deloitte report said on Monday.

Its Access Economics report for Sitecore, a customer-experience management company, said businesses in the region that make a five...