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Singapore e-commerce firm Y Ventures bets big on big data

CEO Alex Low (seated, second from left, with his team), says data analytics enables the company to shape the merchandise range to match customers' demand; optimised product listings also mean sharper marketing.


A SINGAPORE company is making waves in the world of e-commerce - and doing it by using big data.

Last year, Y Ventures Group generated more than S$15 million in revenue, most of it from selling workaday consumer goods such as clocks, décor items and books - online,...

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