Snapchat's redesign keeps it personal in a bid to fend off rivals

San Francisco

SNAPCHAT on Wednesday unveiled a redesign intended to rev up use of the image-sharing smartphone application by focusing on personal interests instead of what friends post.

Parent company Snap has promised the redesign in a bid to make Snapchat more user-friendly in the face of competition from rival messaging apps, especially those fielded by leading social networking app Facebook.