Socialbakers to chase social media spending
COMPANIES don't spend a large portion of their digital marketing budgets on social media, but social media analytics firm Socialbakers is counting on changing this by year-end.
Jan Rezab, Socialbakers CEO and co-founder, told BizIT that the average spending on social media - including ad budgets and post-campaign analysis reports - hovers between 10-30 per cent of a typical digital marketing budget.
This is because although companies are allocating more money to digital, offline spending continues to dominate marketing dollars.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think