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Sports leagues race to give fans optimum interactivity

In future, fans might even get to watch a sporting event in the form of a hologram in the comfort of their homes

Nascar and Fox Sports added two channels, each focused on a driver for the prestigious Daytona 500 race.

New York

AS TECHNOLOGY permits greater interactivity with fans, sports clubs and leagues have consulted sometimes far-flung supporters on everything from a team's name to where games should be played.

Last month, the Salt Lake Screaming Eagles went even further.

During its...

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