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Supercell leads rise of action games on the go

But its purchase by Tencent steps up race to design games in a more demanding market

NEW CHALLENGES FOR DEVELOPERS: Clash of Clans being played on an iPad. Newzoo founder Peter Warman says designers must simplify graphics and storylines for mobile screens but still offer the complex challenges gamers want.

Los Angeles

IN its early years, the mobile video game market was dominated by simply designed, family- friendly games such as Fruit Ninja and Angry Birds. Action and adventure titles with sophisticated graphics and complex story lines were seen as better suited to gaming consoles and...