You are here

THE BROAD VIEW

The social trends shaping business in 2019

Video, stories and messaging are three of the most significant themes in consumer communications - and they are expected to intensify next year.

BT_20181222_FBSOCIAL_3649419.jpg
Messaging is important because it draws people and businesses into what can become an ongoing conversation, rather than a one-time transaction. In many cases, messaging can offer people a concierge-like experience.

AS 2018 draws to a close, we all reflect on the year gone by and look forward to what the next year holds.

On the professional front, the accelerated pace of technology adoption, particularly in our region, means that entire industries and business models continue to be transformed....

sentifi.com

Market voices on: