You are here

TikTok videos - US teens' latest addiction

Many campuses are embracing popular social media app; unlike other networks, it is winning over some educators

BT_20191021_NAHTIKTOK21_3925929.jpg
Students in the US are forming TikTok clubs to dance, sing and perform skits for the app - essentially drama clubs for the digital age, but with the potential to reach huge audiences.

Winter Garden, Florida

ON THE WALL of a classroom that is home to the West Orange High School TikTok club, large loopy words are scrawled across a whiteboard: "Wanna be TikTok famous? Join TikTok club."

It's working.

"There's a lot of TikTok-famous kids at our school," said Amanda DiCastro, who is 14 and a freshman. "Probably 20 people have gotten famous off random things."

sentifi.com

Market voices on:

The school is on a quiet palm tree-lined street in a town just outside Orlando. A hallway by the principal's office is busy with blue plaques honouring the school's Advanced Placement Scholars. Its choir director, Jeffery Redding, won the 2019 Grammy Music Educator Award.

Amanda was referring to a different kind of notoriety: on TikTok, a social media app where users post short funny videos, usually set to music, that is enjoying a surge in popularity among teenagers around the world and has been downloaded 1.4 billion times, according to SensorTower.

The embrace of the app at this school is mirrored on scattered campuses across the United States, where students are forming TikTok clubs to dance, sing and perform skits for the app - essentially drama clubs for the digital age, but with the potential to reach huge audiences.

And unlike other social media networks, TikTok is winning over some educators, like Michael Callahan, a teacher at West Orange, who had never heard of TikTok before the students told him about it.

He is an adviser to the school's club and said he loves how the app brings students from different friend groups together.

"You see a lot more teamwork and camaraderie," he said, "and less - I don't want to say bullying - but focus on individuals."

In many of the videos on the app, which are 15 seconds to a minute long, school hallways, classrooms and courtyards serve as a recurrent backdrop. And if kids aren't filming themselves at school, they're making jokes about school.

One popular meme on the app mocks the class of 2023 (freshmen this year) for being cringey and trying too hard.

"TikTok is such a theatrical platform," said Blake Cadwell, general manager of Day One agency, a marketing firm in Los Angeles that works on Chipotle's TikTok account. "You're trying to build your cast for whatever you're doing, and high school is a natural environment where you're with lots of people, so you can do these skits or challenges." (A big part of TikTok culture, challenges are videos users create that riff off an of-the-moment meme.)

Several students at West Orange have seen their videos shoot to the top of the popular "For You" page of the app. In the spring, the school's valedictorian went viral for a Minecraft video; another student got more than three million views for a parody of the film Mean Girls.

Ireland McTague, a 15-year-old sophomore at St Agnes Academy in Texas, said she spends about 16 hours a week on the app, creating or consuming videos.

Manny Alexander, 16, a high schooler in New York, said he would diagnose himself as a TikTok addict. "Not that it's interrupted my life," he added, "but my life does revolve a bit around it."

TikTok's addictiveness can be traced, in part, to its use of artificial intelligence to anticipate what users want and fill their feeds with it. That technology is so effective that the app's owner, ByteDance (a Chinese tech conglomerate), last year introduced anti-addiction measures in Douyin, the Chinese version, to help both users and parents who may be worried about them.

The West Orange club meets every other Monday after school. It was founded in September by Kate Sandoval, a 17-year-old senior. Mr Callahan, the adviser, makes sure the students come up with an agenda for each meeting and don't just sit around goofing off on their phones.

Kate pulled up a series of TikToks on a large screen. The students sipped Capri Suns and snacked on Cheetos as they watched. The first TikTok featured a teenager, whose face was obscured by the image of a giant crying baby's face, dancing to Teach Me How to Dougie in the aisle of a sporting goods store.

The second showed a skit between two boys, in which one jokes about falling for the other after he slides past him to exit a bus seat. (This is a popular meme for boys; the punchline is a song lyric: "Oh no, I think I'm catching feelings.") The challenge for the week was to riff off these videos. The winner would receive a Chick-fil-A gift card.

In the hallway, pairs of girls propped their phones against the wall and attempted to mimic the Teach Me How to Dougie dance step by step.

Inside the classroom, three boys and two girls prepared skits about catching feelings for each other.

Amy Sommers and her TikTok partner, Kaylani Heisler, a 16-year-old senior, danced until they began sweating. "This is hard work!" Kaylani said between steps.

Shane Skaling, 17, who is the TikTok club videographer, tracked a pair of girls' dance moves between lockers. He moved the camera around in circles, hitting the beats as they danced.

"We finished ours, it's fire," said Darcy Friday, 17. Her partner, Morgan Townsend, 17, agreed.

The school's principal, Melissa Gordon, declared a winner. It was a skit by three 16-year-old boys - Benjamin Boucher, Trent Vickersand and Zachary Everidge - about one boy falling in love with another boy, who picks his nose. The entire classroom screamed and cheered when the winner was announced. "I feel like it might go viral," Benjamin said.

Creating TikToks in class is not exactly encouraged, but teachers at many schools said they view TikTok culture as a net positive.

Others, like Emma Peden, a Spanish teacher at Fox Creek High School in South Carolina, are more hesitant.

"Instagram, TikTok and Snapchat - all those interfaces - can feed bullying," she felt. "I think kids can be recording things that they shouldn't." NYTIMES