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Warren campaign runs 'false' advertisements to challenge Facebook's ads policy


US SENATOR Elizabeth Warren's Democratic presidential campaign last week challenged Facebook's policy that exempts politicians' advertisements from fact-checking, by running advertisements on the social media platform containing the false claim that Facebook CEO Mark Zuckerberg endorsed President Donald Trump's re-election bid.

"Facebook changed their ads policy to allow politicians to run ads with known lies - explicitly turning the platform into a disinformation-for-profit machine. This week, we decided to see just how far it goes," Ms Warren tweeted on Saturday. "We intentionally made a Facebook ad with false claims."

Joe Biden also blasted Facebook after it refused to take down a Trump campaign advertisement that the Biden campaign said contained false allegations. The Trump advertisement, which also ran on Twitter and YouTube, claimed that Mr Biden had promised Ukraine US$1 billion if the country fired a prosecutor investigating a company linked to Mr Biden's son. Mr Trump has repeatedly made allegations, without evidence, that Mr Biden engaged in improper dealings in Ukraine.

In a letter to the Biden campaign, seen by Reuters, Facebook said that claims made in politicians' advertisements were considered their direct speech and therefore ineligible for its third-party fact-checking program.

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"Our approach is grounded in Facebook's fundamental belief in free expression, respect for the democratic process, and the belief that, in mature democracies with a free press, political speech is already arguably the most scrutinised speech there is," Facebook's head of global elections policy Katie Harbath wrote.

Both YouTube and Twitter told Reuters that the Trump campaign ad did not violate their policies.

The Warren campaign advertisements, some of which feature a photo of Mr Zuckerberg and President Trump together, link to a petition supporting her plan to break up major tech companies such as Facebook, Alphabet Inc's Google and Inc , on antitrust grounds.

"Breaking news: Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election," one advertisement reads. "You're probably shocked, and you might be thinking, 'How could this possibly be true?' Well it's not. (Sorry.) But what Zuckerberg *has* done is given Donald Trump free rein to lie on his platform - and then to pay Facebook gobs of money to push out their lies to American voters."

Ms Warren also attacked the policy in tweets earlier this week.

In response to the Warren campaign ad, Trump campaign spokesman Gary Coby tweeted: "Everyone knows Warren has lied to help her career. Now she's using a blatant lie (Zuck endorsement) as a straw man argument to restrict #FreeSpeech."

Facebook said that the Federal Communications Commission does not want broadcast companies to censor candidates' speech and that the social media company agreed with FCC's view on the subject.

Ms Warren reiterated that Facebook should hold itself to standards set forth in the company's policy. "It's up to you whether you take money to promote lies. You can be in the disinformation-for-profit business, or you can hold yourself to some standards. In fact, those standards were in your policy. Why the change", she urged Facebook in a tweet late on Saturday. REUTERS

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