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High-fashion label Coach turns the concept of luxury on its head, eschewing the top-down approach in favour of a more inclusive customer experience, says the American brand's CEO and president Joshua Schulman.

"It's a way of having an almost bespoke experience with a luxury brand in-store, and it gives the customer a chance to really experience the highest level of leather craftsmanship as well as enjoy a vehicle for individual expression." - Joshua Schulman.

The Store Managers' Conference in Singapore held at Marina Bay Sands in October 2018 which saw around 800 store managers from close to 60 countries meet with Mr Schulman over three days.

MENTION Coach and leather comes to mind - a soft, tactile and incredibly smooth creation of hide that, with age, is almost buttery to the touch. Coach's most valuable asset is its leather oeuvre - from iconic handbags to wallets to shoes - and it all evolved from 1941 when its pioneering...

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