"The store is still needed, because people like to try things on. The website is like a showroom, where customers can see what they want." - Nuholt Huisamen
PHOTO: LEVI STRAUSS & CO
ON HIS previous business trips to Singapore, Nuholt Huisamen, then managing director for Levi Strauss & Co's African, Middle Eastern and Pakistan markets, was often struck by the high number of outer wear such as denim jackets that were sold at local Levi's outlets.