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Red hot black sheep

John Hadfield, CEO of ad agency BBH Singapore, talks about pushing the boundaries and selling 'the worst parents in the world'.

Mr Hadfield - an ad man who cut his teeth at the old Lowe Howard-Spink in London in the 1990s - admits that the job has changed drastically.

MARKETING guru John Hadfield thinks that last year's Hollywood flick Crazy Rich Asians, set in Singapore, was the Republic's best ad ever.

True - grabbing eyeballs has become a challenge for the industry in an age of digital distraction, says Mr Hadfield, 50, who is chief executive of...

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