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Segmented & bespoke

John Kidd, who runs one of the world's biggest hotel groups, talks about the consumer trends behind Radisson's strategic decisions, including its pivot to China.

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"The Radisson Red is not going to fit in every city in China because there might not be an understanding of what the brand is intended to achieve. Similarly, our top-end brands - the Radisson Blu and the new brand that we just launched in early March, the Radisson Collection - would also not have resonance in a lot of the tertiary or fourth-level cities. Mid-scale is the way to go in China today." - John Kidd.

SHORT-TERM home rental platform Airbnb is here to stay, which means that hoteliers must step up their game, says global industry veteran John Kidd.

And one trick remaining up incumbents' sleeves is the ability to dream up new portfolio brands for different consumer segments, he tells The

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