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Slick shift: Philip Morris' future vision

Is Philip Morris' new "smoke-free" mission statement a radical reinvention of the tobacco company - or sheer hypocrisy? COO Jacek Olczak says matter-of-factly - it's a strategic no-brainer.

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Non-profit organisation Truth Initiative has lashed out at Philip Morris, pointing out that it continues to lobby against measures such as higher tobacco taxes and bans on tobacco advertising and sponsorship.

THE world's biggest listed tobacco company has a vision - to completely stop selling cigarettes.

Philip Morris International, owner of six of the world's top 15 cigarette brands including Marlboro, has publicly declared that it wants to build a "smoke-free future" by replacing all...

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