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To peace in a pod

Jean-Marc Duvoisin, CEO of Nespresso, talks about the 'peacekeeping' effect of growing coffee, and the Hollywood star power fronting the pod brand's sustainability efforts.

Jean-Marc Duvoisin, CEO of Nespresso, at the brand's boutique in Raffles City. He says he started drinking coffee only when in university. These days, he likes his coffee very strong.

While Mr Duvoisin may be the brains and heart of Nespresso, it is movie star George Clooney (above), who is its face. The US actor has been the poster boy for the brand since its first campaign in 2006.

STRONG short coffee courses through the veins of Jean-Marc Duvoisin. He is, after all, chief executive of coffee-pod maker Nespresso, a division of Swiss food giant Nestlé - and on a mission to spread the gourmet coffee culture around the world.

The 58-year-old Swiss never used to count...

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