SPH Digital to give advertisers more bang - softly
Its Content Studio will allow getting the message across discreetly, without hard sell
Fri, May 09, 2014 - 6:00 AM
SINGAPORE Press Holdings (SPH) launched its suite of digital advertising solutions under the SPH Digital brand yesterday. The brand's new unit, Content Studio, will give advertisers an alternative way of communicating with consumers - without hard sell.