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BMW, Mercedes relying on volume to confront Tesla

Defying sceptics, they want to produce new electric cars based on conventional vehicles

Carsten Breitfeld, chief executive of Chinese startup Byton, says vehicles must be rethought to unlock their potential, both as new electric cars and as platforms for a new consumer experience. A former BMW executive, he believes German carmakers are following a flawed strategy.


BMW and Mercedes are betting they can mass-produce new electric cars based on conventional vehicles, defying sceptics who say they will need more radical designs to head off the threat from Tesla and other startup carmakers.

There are two ways to make battery-driven...

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