Bombardier chasing customers for new CSeries

Zurich

BOMBARDIER is stepping up efforts to woo the airline industry with its more efficient new CSeries jet, hoping to win new orders without falling under the spell of prolonged discounting on price.

The Canadian planemaker flew top executives to a meeting of international airlines in Dublin this week, where it sought to build on a much-needed order from Delta Air Lines, and on Friday then flew the heads of Star Alliance member airlines from Dublin to Zurich.