Branson's Virgin Cruises orders first 3 ships for 'under US$2b'
It targets millennials that the magnate says haven't been reached by industry giants such as Carnival
Thu, Jun 25, 2015 - 5:50 AM
Mr Branson (right) cutting the tie of Vincenzo Petrone of Fincantieri, after remarking about participants dressed in suits and ties, during a news conference in Miami, where Mr Branson announced the ship order.
BILLIONAIRE Richard Branson brought in-flight massages to the airline industry and the promise of space travel to civilian tourists. Now, he wants to lure a younger generation of passengers to cruise ships.
Mr Branson's Virgin Cruises is ordering its first three ships,...