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China car brands pull up at Frankfurt fair

Showing that they appeal to an international audience is a way for them to increase their cachet back home

Borgward has unveiled a sporty Isabella concept car inspired by a 1950s coupe of the same name.

Chery made its debut with the Exeed Tx, an urban crossover designed for European tastes.

Frankfurt am Main

TRADITIONAL heavyweights Fiat, Peugeot and Volvo may have shunned this year's Frankfurt car show (IAA), but for Chinese and Taiwanese carmakers looking to make inroads in Europe the chance to step into the limelight was not to be missed.

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