You are here

Ferrari's luxury ambitions face reset as Prada hits the skids

The new board of Ferrari directors must address the challenge of pouring resources into its bread-and-butter cars, maintaining the pricey presence in F1 racing and extending the brand into more high-end products, all without the financial muscle of a strong parent company.


FERRARI NV's ambition to compete with luxury-goods brands like Hermes or Prada has failed to make headway in the six months since its initial public offering, raising pressure on the new board to reset the sports-car maker's strategy.

Scepticism over the company's prospects...

Market voices on: