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Ford expands Alexa use, heating up car personal assistant battle

Published Thu, Jan 5, 2017 · 09:50 PM
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FORD Motor Co is expanding the use of Amazon.com Inc's Alexa personal assistant in its vehicles to allow drivers to talk to their cars - demanding anything from a nearby cheeseburger to a weather forecast - marking a leap by the Detroit carmaker to incorporate a technology initially targeted for home use.

The expanding alliance between Ford and Amazon, announced on Wednesday a…

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