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Ford Motor's China sales fall 32% in July on continued lack of fresh models

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Ford Motor Co on Friday said its sales in China fell 32 per cent in July from a year earlier to 57,662 vehicles, as the US carmaker continued to suffer from a lack of fresh models in the world's largest auto market.

[BEIJING] Ford Motor Co on Friday said its sales in China fell 32 per cent in July from a year earlier to 57,662 vehicles, as the US carmaker continued to suffer from a lack of fresh models in the world's largest auto market.

The latest figure followed a 38 per cent tumble in June, leading to the automaker's worst-ever first-half year in China since starting operations in the country in 2001.

For January-July, Ford's China sales dropped 26 per cent versus the same period a year earlier to 458,105 vehicles.

On Wednesday, Ford announced plans to launch an "entry-level" sport utility vehicle (SUV) early next year in China, developed jointly with local partner Jiangling Motors Corp Ltd, as part of efforts to revive its slumping business.

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The new SUV, the Territory, is one of 50 new or redesigned vehicles Ford plans to launch in China from this year through 2025. Those vehicles include a redesigned Focus scheduled for launch later this year.

Ford officials have said the automaker's business in China will remain pressured this year by a dearth of new or significantly redesigned models in its product lineup, a situation they indicated could last through the end of 2018 or early 2019.

REUTERS

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