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Lexus launches LC flagship coupe at novel pop-up

The sports coupe was showcased outside Wisma Atria along Orchard Road.

LC chief engineer Koji Sato says the car marks the beginning of a new phase for Lexus, shifting the brand towards a more emotional direction.


WHEN auto distributors take up space in a shopping centre, it is usually to sell cars. Not Lexus.

Last week for six days, the Japanese luxury manufacturer set up a novel automotive pop-up concept outside Wisma Atria to showcase its new LC sports coupe.

The event,...

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