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Looking to frequent flyer plans for revenue

Ailing airlines are trying to unlock value from FFPs which may help keep them afloat

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Beset by low air fares and relentless competition, airlines around the world are waking up to the value of their frequent flyer programmes and realising that they can boost profits as well as brand profile - PHOTO: BLOOMBERG

[BERLIN] Beset by low air fares and relentless competition, airlines around the world are waking up to the value of their frequent flyer programmes and realising that they can boost profits as well as brand profile.

A multitude of global carriers - preserved by complex cross-border

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