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New digital transformation guide launched for sea-transport businesses

SMALL businesses in the sea-transport industry can now access an online guide to digital transformation, under a public-sector scheme for digitalisation in the maritime sector.

The framework, meant to help companies develop their business strategies and digitalisation drives, is part of a "Maritime Digitalisation Playbook" launched on Friday.

It is aimed at maritime companies, especially small and medium-sized enterprises, in business segments such as shipping, ship management, ship agency and harbour-craft operations.

Port clearances and services, trade documentation and trade operations and financing are some of the maritime activities covered by the playbook, which takes into account findings from a survey about the level of digital maturity at more than 200 maritime organisations.

Tan Kiat How, chief executive of the Infocomm Media Development Authority (IMDA), said: “The Maritime Digitalisation Playbook helps maritime companies to understand the digital gaps in the industry and how they can use technologies to close these gaps.”

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The playbook was jointly developed by the Maritime and Port Authority of Singapore, the IMDA and the Singapore Shipping Association, as part of the sea-transport industry transformation map.

It is available at https://www.mpa.gov.sg/web/portal/home/maritime-companies/research-development/maritime-digitalisation-playbook

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