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Toyota taps Back to the Future nostalgia to pitch clean-energy car

A Back to the Future style DeLorean making an appearance on the rooftop of a shopping mall in Tokyo for the 30th anniversary of the Hollywood movie.


IN the Back to the Future film trilogy launched in 1985, Marty McFly travelled through time in a DeLorean powered by a lightning bolt. Now, Toyota Motor Corp is hoping some of the popular franchise's marketing magic will rub off on its futuristic hydrogen-powered sedan launched last...

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