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VW's Bentley posts 2014 record sales on China rebound

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Bentley Motors said on Wednesday sales of its ultra-luxury cars rose to another record last year, powered by rebounding demand in China.

[BERLIN] Bentley Motors said on Wednesday sales of its ultra-luxury cars rose to another record last year, powered by rebounding demand in China.

The Volkswagen-owned British brand delivered 11,020 saloons, coupes and convertibles in 2014, 9 per cent more than the previous record of 10,120 cars set in 2013, Bentley said.

Sales in China, Bentley's No 2 market, jumped 22 per cent to 2,670 cars, after shrinking 2.8 per cent a year earlier, the Crewe, England-based manufacturer said.

Bentley may be able "to maintain this significant period of success" as it will expand into luxury sport-utility vehicles in 2016, Chief Executive Wolfgang Duerheimer said in a statement.

The 96 year-old brand is diversifying its model line-up and plans to decide on a fifth model line by the autumn, the CEO told Reuters last October.

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Sales in the Americas, Bentley's biggest market, edged up 1.5 per cent to 3,186 cars while European deliveries gained 4 per cent to 1,539 models.

REUTERS

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