THIS WEEK'S TOPIC: How prepared is your organisation for the EU's General Data Protection Regulation (GDPR)? Does the data privacy law spell boon or bane for your business?
Tim Sleath
VP, Product Management and Data Protection Officer
Exponential
We're definitely well-prepared - the law has been around for two years, after all. Nevertheless, the last two months were incredibly hectic, as the IAB Europe framework was only fully launched recently, while the well-publicised mania about email distribution list hygiene reached epic proportions. We're expecting a continuing phase now of fine-tuning, and perhaps, later on, some queries from regulators to validate things are all in order. I wouldn't say...