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Apple may be big - but it's really not that huge

When measured relative to the market as a whole, it does not tower like many other companies did in previous eras

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The iPhone has been generating fabulous profits - and levitating share prices - for Apple.

New York

THE iPhone keeps generating fabulous profits - and levitating share prices - for Apple. Those soaring share prices briefly pushed Apple's market value over US$900 billion last month. That was not simply another mind-boggling number. It marked a historic achievement.

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