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Private equity's online courtship

Many startups are setting up websites to match investors directly with funds

Great potential in matchmaking game: The Credit Suisse group has a 30 per cent stake in iCapital Network, a startup which is planning to release a private test version to certain clients this month. - PHOTO: REUTERS

FOR decades, private equity firms relied on highly paid middlemen to raise money. But soon, the process may be as simple as logging on to a website. In an effort to change the way the notoriously secretive industry finds investors, several startups are pitching online matchmaking services to the...