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The art of selling artefacts

To sell a collection, a good story is needed to hold it together

New York

THE first coin that captured D Brent Pogue's attention was a 1915 wheat penny. He was 10 years old, and at the time, he thought it was worth US$250 million.

"The only value of that coin is my sentimental attachment to it," Mr Pogue said from his home in Dallas. He estimated the penny is probably worth two US cents today.

But he went on to buy far rarer coins, including the only 1822 Half Eagle gold piece in private hands, in a 40-year quest to build the pre-eminent collection of early American coins. "I fell in love with the history of our country, the history of our coins, the artistic beauty of our coins," he said.

Mr Pogue, 50, has decided to sell his collection of some 680 coins, which...

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