Homegrown beauty brand Skin Inc launches an aggressive campaign to dispense customised potions from Valencia to New York. By May Yip
Sat, May 03, 2014 - 6:00 AM
GOING FAR Skin Inc is now in partnership with LVMH-owned beauty retailer Sephora. The brand's Get Awesome Skin kits are now available in 15 Sephora stores in South-east Asia, with plans to be included in Australian and Korean stores by the end of this year. Skin Inc is also sold in 16 cities in countries including Spain, Vietnam and Brunei.
BEAUTY may be only skin deep. But the cutthroat beauty business involves intricate layers of strategising and marketing know-how, especially in the face of skincare goliaths with bottomless pockets. To make it in a market saturated with global brands takes a lot more than just thick skin. And...