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Surprise element

Pop-up spaces are leveraging the novelty factor in shopping to grow their businesses with canny collaborations. By Tay Suan Chiang

WHAT'S popping up even more than the never-ending stream of new cafes that seem to open almost every week? Pop-up spaces that is - one-off, temporary stores or events selling fashion, food, handicraft and a myriad lifestyle options.

But in a growing scene where there are more pop-up ideas...

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