Pop-up spaces are leveraging the novelty factor in shopping to grow their businesses with canny collaborations. By Tay Suan Chiang
Sat, Jun 07, 2014 - 6:00 AM
WHAT'S popping up even more than the never-ending stream of new cafes that seem to open almost every week? Pop-up spaces that is - one-off, temporary stores or events selling fashion, food, handicraft and a myriad lifestyle options.
But in a growing scene where there are more pop-up ideas...