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An introduction to stock research

The retail investor has to do serious work if he is to go up against the pros

US-listed company Yum! Brands, which owns Kentucky Fried Chicken (above), Pizza Hut and Taco Bell, has an international presence. Beginner investors are better off looking at stocks such as Yum with an established international presence, brand name and business model, rather than small and medium-sized enterprises (SMEs) more vulnerable to sentiment swings.

A WEEK or two ago, I found myself in JCube, the Jurong East mall that had suffered in the past year because of competition from nearby malls.

JCube is notable for its ice-skating rink on the third floor and cinema on its fourth floor. Apart from these two places, the two floors are...

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