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Banks showing a fondness for Uber's service

Bankers jockeying for coveted spot to manage the company's IPO

MAKING ITS MOVE: JPMorgan said recently that it would reimburse all its employees for rides taken with Uber.

New York

WALL Street banks can be hidebound in their ways, insisting on suits and ties and handing out BlackBerries after everyone else has moved on to the iPhone. But if there is one thing that can push even the most conservative bank into the future, it is the prospect of business.