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Citi giving e-commerce players a hand to expand in Asean

Region daunting for them to navigate due to myriad of regulations, lack of common infrastructure for digital economy

Singapore

CITIGROUP is helping e-commerce players expand their operations in Asean, where the potential is huge but where their progress is frustrated by a lack of infrastructure, says Melvyn Low, Citi's head of Asean and Singapore for Treasury and Trade Solutions.

Asean e-commerce is in its infancy compared to India and China, said Mr Low in a recent interview.

E-commerce has been the fastest- growing client sector for Citi Treasury & Trade Solutions' business in Asean in the last 2-3 years, he said. The bank expects double-digit revenue growth for its Asean e-commerce business in the next three years, he added.

Citi has two key e-commerce client groups: MNCs clients coming into Asean; and local...

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