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Goldman building robo-adviser to tap mass affluent client segment

Bank has been trying to build up its investment management division

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Goldman has for years grappled with how to tap the mass affluent, without diluting the brand of its private wealth business.

New York

GOLDMAN Sachs Group, known for advising the world's richest and most powerful, is building a so-called robo-adviser geared to mass affluent customers, according to a job listing posted Monday on the bank's website.

A Goldman spokesman declined to comment.

The job

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