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JPMorgan wants millennials to buy cars - so, naturally, it built an app

Monday, August 29, 2016 - 05:50

New York

MILLENNIALS, countless surveys will tell you, are not fans of big banks. They are smart, price-sensitive consumers who are far more likely than older customers to switch lenders if they find a better deal.

They are also a huge, irresistible demographic for the financial

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