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Launch of life insurance online portal spells lower premiums

Consumers can now easily compare over 200 insurance products, including a new suite of basic products

Published Tue, Apr 7, 2015 · 09:50 PM

Singapore

SOME life insurers are sparing no effort in wooing customers with competitive pricing of premiums, now that consumers can compare more than 200 life insurance products that are available on the retail market in a few easy steps through an online portal, compareFIRST (www.comparefirst.sg).

Launched on Tuesday, the user- friendly Web portal allows consumers to drag-and-drop to compare key features and premiums of four classes of products - term life insurance, whole life insurance, endowment policies, as well as a new suite of basic life insurance products known as direct purchase insurance (DPI).

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