SUBSCRIBERS
Mobile devices more popular than computers among Singaporeans
But lenders are not using mobile banking "as effectively as a sales tool, particularly for high-margin products"
Published Tue, Feb 3, 2015 · 09:50 PM
Singapore
RETAIL banking through mobile devices has swiftly overtaken Internet banking as the main form of digital interaction for consumers in Singapore, a recent Bain & Company study suggested.
But whether banks are making money through this channel is less clear. Lenders here are not locking in mobile-banking users who are shopping for specific products.
Copyright SPH Media. All rights reserved.
