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StanChart targets 'silver' dollar with a touch of Sinatra

Besides MyWay step-up accounts, it is also redesigning marketing material - and providing on-site reading glasses

Published Fri, Jul 14, 2017 · 09:50 PM

Singapore

READING glasses and sofas are some things that clients of Standard Chartered Singapore can expect at branches over time as the bank seeks out a larger share of the silver dollar with its latest retail offering, anchored by a step-up savings account only for those aged 55 and above.

The savings accounts for the programme, known as MyWay, offer interest rates of up to 1.28 per cent per annum for deposits of S$5 million.

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