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US financial startups aim to court anti-finance crowd

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"There's room for an investment firm with a conscience, at a time when Wall Street is facing this enormous level of distrust," said Aspiration's Mr Cherny.

Los Angeles

PROFIT is usually a top priority on Wall Street, but some of the latest ventures into finance by startups seem to be inspired more by Karl Marx than John Pierpont Morgan.

A number of new financial startups are trying to reach younger and middle-class Americans by