Ad-citing times for 'retargeter' Criteo
It has 17 offices globally and runs campaigns in over 130 countries.
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
YUKO Saito is in the business of following you across the Internet, long after you've abandoned a shopping cart filled with jeans, books or a trip to Bali.
If you'd stopped just short of buying, say, a pair of cute hot pants on a retailer's site, ads for that retailer will pop up later on different sites or mobile apps, filled with items that are geared towards getting you to go back to the online store and buy something.
This practice of subtly tracking the consumer across the great virtual abyss is called "retargeting", and for firms like Nasdaq-listed Criteo, it is their bread and butter.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
Beijing’s calculated silence on the Iran war
Middle East-linked energy supply shocks put Asean Power Grid back in focus
