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Amazon's Singapore play a precursor to S-E Asia e-commerce battle

Thursday, August 10, 2017 - 05:50

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Staff preparing orders at the Prime Now facility located at the Mapletree Logistics Hub on Toh Guan Road East late last month. Amazon's advantage lies in logistics and AI mastery.

AMAZON has been mulling an entry into Singapore for some time and anecdotal evidence suggests it postponed a launch here at least once. The reason for that is not hard to understand: timing was of the essence. For Amazon, entering the Singapore market is not an end by itself. Rather, it is a

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