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Asia's answer to Netflix eyes emerging markets

After debuting in Malaysia, Philippines and Thailand, iflix could reach even Africa and Middle East.

"We could offer up to 10 original productions next year. We are in advanced discussions with a number of award-winning producers and production companies globally," says Mr Grove.

VIDEO on demand (VOD) is an "entertainment revolution" that is "long overdue", Catcha Group chief executive Patrick Grove told The Business Times, almost shamefaced.

The Singapore-born serial entrepreneur's latest venture is iflix, a VOD service he plans to roll out - at a competitive