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Before investing in a social media firm, use its platform

Just this month, Snap, the California company behind popular social platform Snapchat - which allows users to send pictures and videos, both of which will self destruct after a few seconds of a person viewing them - made an euphoric debut on the New York Stock Exchange.

UNDERSTANDING what a social media company does and how it plans to grow in the future is critical to investing in one.

A recent seminar, held by the Singapore Exchange (SGX) on valuing and investing in social media companies, noted that not only are more of such companies emerging around

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